On December 23, 2025, in Ho Chi Minh City, Lotus Rice officially signed a strategic partnership agreement for the “Xây Tết 2026” (Building Tet 2026) program. The ceremony was attended by representatives from the Nhan Dan Newspaper, the Ho Chi Minh City Press Center, and Coteccons Group, marking a significant milestone in community service and corporate social responsibility (CSR) among industry leaders. 

The Magnitude and Humanitarian Mission of “Xây Tết 2026” 

The program is designed to provide practical support and emotional warmth to the direct labor force—the unsung heroes who contribute significantly to the pulse of urban life. 

Honoring 8,000 “Protectors of Happiness” 

According to the agreement, the project expects to support approximately 8,000 workers, including: 

7,000 Construction Workers: Those who directly build the infrastructure and iconic landmarks of our cities. 

1,000 Sanitation and Drainage Workers: Those who maintain the cleanliness and ensure the operational flow of the city’s arteries. 

Throughout the project, Coteccons’ core message, “Thank you, Protectors of Happiness,” remains the central theme. This is more than just an expression of gratitude to the “silent heroes” who set aside personal interests to safeguard the community’s peace; it is a commitment from Lotus Rice and its partners to ensure a full and joyful Tet holiday for every worker. 

Lotus Rice: Bridging Sustainable Agriculture and Social Welfare 

Joining the program as a strategic partner, Lotus Rice conveys a message of enduring connection between two core pillars of society: farmers and workers. 

We believe that between the rice fields and the construction sites, there exists an invisible yet powerful bond of authentic values. Lotus Rice brings the finest rice products—representing the true essence of Vietnamese agriculture—to those who build the nation. 

Safeguarding Family Meals with Export-Quality Standards 

 

 

At Lotus Rice, we believe every bag of rice delivered is a commitment to quality. We participate in “Xây Tết 2026” to realize our gratitude through the “Pearls of the Earth”: 

International Standards: The rice bags gifted to workers are the same premium products that Lotus Rice supplies to the global market. 

Integrity in Every Product: While workers protect social happiness through their labor, we protect their family meals with products that are safe, ethical, and meet international standards. 

Each gift is not merely material support but a boost from the “agricultural frontline,” helping workers feel secure as they continue to build great structures and maintain the nation’s prosperity. 

A Strategic Vision for Sustainable Development (ESG) 

The partnership in “Xây Tết 2026” is part of Lotus Rice’s long-term strategy to build a sustainable agricultural value chain. We focus not only on production and export capacity but also on Social (S) values—one of the three key pillars of the ESG model. 

This event once again reaffirms Lotus Rice’s position: not only as a prestigious rice exporter in the international market but also as a trusted partner in community projects within Vietnam. 

About Lotus Rice: As a pioneer in exporting high-quality rice from Vietnam, equipped with modern factory systems and rigorous quality control processes, we are proud to bring the Vietnamese rice brand to the world while contributing to building a sustainable community 

#LotusRice #Coteccons #XayTet2026 #CSR #B2BGlobal #RiceExport #StrategicPartnership #Sustainability

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Website: https://www.lotusrice.vn/

Email: connect@lotusgroup.vn

WhatsApp: (+84 77) 6996 768

Phone: (+84 28) 3622 2236

Head office: No. 52, Street 10, Him Lam Residence, Tan Hung Ward, District 7, HCM