Discover the key differences between Jasmine rice and ST25. Learn why global importers trust Lotus Rice as a leading Vietnamese rice exporter, delivering premium Vietnamese rice with consistent quality and dependable supply.  

For rice importers, choosing the right variety is about more than aroma or texture. It is a strategic decision that influences consumer satisfaction, product positioning, and long-term business growth.  

Among Vietnam’s premium rice varieties, Jasmine Rice and ST25 are two of the most sought-after options in international markets. While both are known for their quality and distinctive characteristics, they serve different market needs. The best choice depends not on which variety is “better”, but on which one aligns with your customers’ expectations and business objectives.  

Just as importantly, the success of your rice program depends on selecting a trusted Vietnamese rice exporter capable of delivering the same quality shipment after shipment. This is where Lotus Rice creates lasting value for partners worldwide.  

Choosing the right rice variety starts with understanding your market 

Successful importers understand that every market has different consumer preferences. A product that performs well in one region may not be the ideal choice for another.  

Jasmine Rice has long been one of the most popular Vietnamese rice varieties thanks to its naturally fragrant aroma, soft, and consistent cooking performance. These characteristics make it an excellent choice for supermarkets, foodservice distributors, restaurants, and private-label brands looking for a reliable product with broad consumer appeal. Its familiarity allows retailers to serve large customer segments while maintaining stable sales and repeat purchases.  

ST25, on the other hand, represents Vietnam’s premium rice innovation. Known for its long, slender grains, refined fragrance, and balanced texture, ST25 is increasingly chosen by specialty retailers, gourmet food stores, and premium restaurants. Beyond its eating quality, ST25 helps brands differentiate themselves by offering consumers a product with a strong origin story and higher perceived value.  

Rather than viewing Jasmine Rice and ST25 as competing products, many successful importers include both in their portfolio. Jamsine Rice supports high-volume distribution and everyday consumption, while ST25 strengthens premium offerings and creates opportunities for higher- margin product positioning.  

Ultimately, the right rice is the one that best fits your target market- not necessarily the one with the highest reputation.   

Why Global Buyers Choose Lotus Rice for Jasmine Rice and ST25  

In today’s competitive market, many companies can export rice. What distinguishes Lotus Rice is the ability to combine premium Vietnamese rice with dependable operational excellence.  

At Lotus Rice, quality begins long before processing. Our rice is sourced from carefully selected growing areas in the Mekong Delta, where fertile soil, a favorable climate, and experienced farming communities provide the ideal conditions for cultivating naturally fragrant, high-quality Vietnamese rice.  

With more than 20 years of experience, Lotus Rice exports over 150,000 metric tons of rice annually to customers in more than 60 countries. Our portfolio includes Jasmine Rice, ST25, Japonica, Calrose Rice, White Rice, Brown Rice, Organic Rice, and customized private-label solutions to meet diverse market requirements.  

Every product is manufactured under internationally recognized food safety standards, including HACCP, ISSO 22000, BRCGS, Halal, Kosher, and FDA registration, providing importers with confidence when serving global retail and foodservice markets.  

Beyond certifications, Lotus Rice focuses on building long-term partnerships. Our team works closely with customers to recommend suitable rice varieties, packaging options, product specifications, and sourcing strategies that align with their market positioning and commercial goals.  

For importers, this means working with a partner who understands not only rice production, but also the business challenges behind every purchasing decision.   

Partner with lotus Rice for Long-Term Success 

Choosing between Jasmine Rice and ST25 is not simply about selecting a rice variety. It is about selecting the right solution for your market – and the right partner to support your growth.  

Whether your business requires the broad consumer appeal of Jasmine Rice ỏ the premium positioning of ST25, Lotus Rice provides the expertise, production capability, and quality assurance needed to deliver consistent results.  

As a trusted Vietnam rice exporter with decades of experience, internationally certified manufacturing facilities, and a strong commitment to quality, Lotus Rice helps importers source premium Vietnamese rice with confidence.  

Looking for a reliable supplier of Jasmine Rice, ST25, or other premium Vietnamese rice varieties?

Contact Lotus Rice today to discuss your sourcing requirements and discover the right rice solution for your business.  

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Website: https://www.lotusrice.vn/
Email: connect@lotusgroup.vn
WhatsApp: (+84 77) 6996 768
Phone: (+84 28) 3622 2236
Head office: No. 52, Street 10, Him Lam Residence, Tan Hung Ward, HCM