From 3-5 September 2025, Lotus Rice participated in Vietnam International Sourcing 2026 at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City.
Over three engaging days, Booth E21-22 welcomed international buyers, distributors and business partners looking to discover Vietnamese rice products and explore new sourcing opportunities.
More than a product showcase, the exhibition allowed Lotus Rice to understand the changing needs of international markets and build meaningful connections with potential partners.
Showcasing Vietnamese Rice for Different Market Needs.
At Vietnam International Sourcing 2026, Lotus Rice introduced three key products: Jasmine Rice, ST25 rice, and Sushi Rice.
Each variety offers distinct characteristics for different consumers, applications, and distribution channels.
Jasmine Rice
With its long grains, natural aroma, and soft cooked texture, Jasmine Rice has broad appeal across international markets. It is suitable for everyday retail, foodservice, and private – label programmes.
ST25 Rice
ST25 Rice represents the premium value of Vietnamese rice. Its slender grains, delicate aroma, soft texture and naturally sweet finish make it a distinctive choice for premium retail, specialty stores, and restaurants.
Sushi Rice
With shorter grains and a cohesive after cooking, Sushi ice is well suited to sushi, rice bowls, and Asian foodservice applications where consistency is essential.
Through direct conversation at the booth, visitors could explore the differences between these rice varieties and discuss which products best suited their target consumers and commercial objectives.
From Vietnamese Origin to Market-Ready Rice Solutions.
Selecting a rice variety is only the beginning of a sourcing decision.
International buyers must also consider product specifications, packaging formats, quality standards, certification requirements, order volumes, and distribution channels.
Lotus Rice supports these discussions by connecting its Vietnamese rice portfolio with the practical requirements of each market.
With experience serving customers across more than 60 international markets, Lotus Rice understands that every sourcing brief is different. One buyer may need fragrant rice for mainstream retail, while another may be looking for a premium ST25 product, Sushi Rice for foodservice or packaging designed for a specific consumer segment.
By starting with buyer’s market and product requirements, Lotus Rice can recommend a more relevant sourcing direction.
A Look back at the Exhibition Highlights
Throughout the exhibition, Booth E21-22 became a meeting point for conversations about Vietnamese rice, changing consumer preferences and new business opportunities.
Visitors explored the Lotus Rice portfolio, shared insights into their markets, and discussed requirements related to rice varieties, quality specifications, packaging, and certifications.
From product introductions to one-to-one business discussions, each interaction helped create a clearer understanding of what buyers need from Vietnamese rice supplier
These highlights represent more than Lotus Rice’s presence at the exhibition. They mark the beginning of conversations and potential partnerships that can continue beyond the event.
Explore some memorable moments from Lotus Rice at Vietnam International Sourcing 2026
Continuing the Conversation After the Exhibition
Lotus Rice sincerely thanks every buyer, distributor and partner who visited Booth E21-22 during Vietnam International Sourcing 2026.
Although the exhibition has ended, our conversations continue.
The Lotus Rice team looks forward to supporting interested partners with relevant product specifications, packaging options, certification information, and samples based on their sourcing requirements.
Whether you met us at the exhibition or would like to begin a new conversation, we welcome the opportunity to learn more about your market.
Contact Lotus Rice to request product information or discuss your next sourcing opportunity.
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